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How are plugin companies cutting through the market?
Whereas years ago plugins were mostly focused on covering many different use-cases, by including many parameters and capabilities, we've seen a market shift towards something not dissimilar to the guitar pedal world
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How are plugin companies cutting through the market?
Whereas years ago plugins were mostly focused on covering many different use-cases, by including many parameters and capabilities, we've seen a market shift towards something not dissimilar to the guitar pedal world
How are plugin companies cutting through the market?
How are plugin companies cutting through the market?
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Building an Audio Plugin with Claude Code: A Vibe Coding Experiment
Josh tries “vibe coding” an audio plugin from scratch using Claude Code with no hand-written code, and shares what worked, what broke, and how the workflow shifted his mindset from developer to curator.
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NAMM 2026 Takeaways: AI Hype, Rust, and an Industry at a Crossroads
Reflections from NAMM 2026 on a more cautious industry mood, the gap between AI conversation and real products, the growing interest in Rust, and what Native Instruments’ insolvency signals for what comes next.
Is Music Tech Heading for a Collapse...or a Revolution?
A look at the current state of music technology and why innovation feels stuck – along with the key technical and industry pressures behind it. Drawing on insights from the Audio Developer Conference, this video highlights the patterns holding developers back and the opportunities that could spark the next wave of creativity in music tech.
